المدونة
الموافقات وتقارير العملاء وميزانيات الإعلانات واختبار التصاميم الإعلانية والموافقة، انطلاقًا من طريقة عمل الوكالات وما يقدّمه Reachio اليوم.
مقالاتنا متاحة حاليًا بالإنجليزية والتركية فقط. فيما يلي النسخ الإنجليزية.
· قراءة في 5 دقيقة
A practical approval process for agencies: who approves what, what happens when a post changes after approval, and how to keep approvals from slowing work down.
اقرأ المقال: How to set up a client approval workflow that clients actually use· قراءة في 5 دقيقة
Google Consent Mode v2 in plain terms: the four signals, basic versus advanced mode, a fair consent banner and a rollout checklist for client sites.
اقرأ المقال: Consent Mode v2 and the consent banner: a practical guide for agencies· قراءة في 4 دقيقة
Keep control of ad spend across many clients and networks: one record per change, clear rules for raising spend, capped steps and an undo.
اقرأ المقال: Managing ad budgets across many brands, with every change approved· قراءة في 3 دقيقة
How seat-based and brand-based pricing behave as an agency grows, a simple way to compare them with your own numbers, and what to ask before you sign.
اقرأ المقال: Per-brand or per-seat pricing: which model suits an agency?· قراءة في 4 دقيقة
What simulated audience testing can and cannot tell you, how to run a fair comparison between creatives, and how to check it against real results.
اقرأ المقال: Testing a creative on a simulated audience before it goes live· قراءة في 4 دقيقة
The sections a monthly or weekly agency report needs, the mistakes that make clients stop reading, and how to deliver it under your own name.
اقرأ المقال: What a white-label client report should include
