Blog
Approvals, client reports, ad budgets, creative testing and consent, written from how agencies work and what Reachio does today.
· 5 min read
A practical approval process for agencies: who approves what, what happens when a post changes after approval, and how to keep approvals from slowing work down.
Read the article: How to set up a client approval workflow that clients actually use· 5 min read
Google Consent Mode v2 in plain terms: the four signals, basic versus advanced mode, a fair consent banner and a rollout checklist for client sites.
Read the article: Consent Mode v2 and the consent banner: a practical guide for agencies· 4 min read
Keep control of ad spend across many clients and networks: one record per change, clear rules for raising spend, capped steps and an undo.
Read the article: Managing ad budgets across many brands, with every change approved· 3 min read
How seat-based and brand-based pricing behave as an agency grows, a simple way to compare them with your own numbers, and what to ask before you sign.
Read the article: Per-brand or per-seat pricing: which model suits an agency?· 4 min read
What simulated audience testing can and cannot tell you, how to run a fair comparison between creatives, and how to check it against real results.
Read the article: Testing a creative on a simulated audience before it goes live· 4 min read
The sections a monthly or weekly agency report needs, the mistakes that make clients stop reading, and how to deliver it under your own name.
Read the article: What a white-label client report should include
