Articles about Agency operations.
· 5 min read
A practical approval process for agencies: who approves what, what happens when a post changes after approval, and how to keep approvals from slowing work down.
Read the article: How to set up a client approval workflow that clients actually use· 4 min read
Keep control of ad spend across many clients and networks: one record per change, clear rules for raising spend, capped steps and an undo.
Read the article: Managing ad budgets across many brands, with every change approved· 3 min read
How seat-based and brand-based pricing behave as an agency grows, a simple way to compare them with your own numbers, and what to ask before you sign.
Read the article: Per-brand or per-seat pricing: which model suits an agency?· 4 min read
The sections a monthly or weekly agency report needs, the mistakes that make clients stop reading, and how to deliver it under your own name.
Read the article: What a white-label client report should include
