Test Lab
See how an audience reacts before you spend.
A panel of simulated personas from your audience looks at the real creative and answers. Use it to compare ideas; Reachio labels it a simulated reaction, never a forecast.
How it works
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Step 1
Describe the audience
Reachio builds a panel of 10–50 personas with 12 traits, at least one in five a skeptic by design.
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Step 2
Show the real thing
Images, carousels, video frames or text: the personas see what you would publish, in batches of five.
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Step 3
Read the scores
Six scored dimensions become one 0–100 score per platform, with written feedback from each persona.
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Step 4
Compare with reality
When a tested creative runs as an ad, its score is compared with the real click-through rate.
What you can do
- Run single tests, surveys, A/B tests and experiments.
- Get confidence intervals from a seeded bootstrap; experiments with more than two variants are corrected for it.
- Ask Reachio to improve a creative and test it again, with the lineage kept.
- Keep a brand memory of what worked, used in later prompts.
Limits, said plainly
- A simulated reaction for comparing ideas, not a sales forecast.
- Each test uses the plan’s monthly AI allowance.
- Calibration needs real ad results: it appears once tested creatives have run.
Bring your first brand in.
Free early access, no card.