Reachio
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Ads

Eight ad networks, one view, and no change without a reason.

Reachio reads your campaigns every hour. Every pause, budget or bid change is a change set with a reason, an approval when it raises spend, and an undo button for 7 days.

The Reachio ads overview with spend, clicks and conversions per ad network and an attention list.
Screenshot of the Reachio panel with demo data.

How it works

  1. Step 1

    Read every hour

    Campaigns, ad groups, keywords, search terms and conversion actions are synced hourly and nightly.

  2. Step 2

    Propose a change

    Pause, budget or bid: each change becomes a change set with its reason, the value before and after.

  3. Step 3

    Approve what raises spend

    Lowering and pausing can happen at once; raising waits for a manager’s approval, in steps of at most 50 %.

  4. Step 4

    Apply, then undo if needed

    Reachio checks the live value before applying, and any change can be reverted for 7 days.

What you can do

  • Read Google, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Apple Ads and X Ads.
  • Change pauses, budgets and bids on all of them except Pinterest.
  • Launch new Meta and Google (Search, Display, Demand Gen, Performance Max) campaigns from a plan with a pre-flight check — on Google with manual CPC, Maximize clicks, Maximize conversions, Target CPA, Maximize conversion value, Target ROAS or a portfolio strategy; they are created paused. Bid strategies, campaign settings and account-level callouts change through change sets.
  • Create Apple Ads campaigns, ad groups and keywords through change sets.
  • Pause every running campaign of an account when its prepaid credit falls below your threshold.

Limits, said plainly

  • Creating campaigns on LinkedIn, TikTok, Microsoft, Pinterest and X is not built.
  • Automatic rules only propose drafts, unless you let them pause or lower for a brand.
  • Each ad network must approve Reachio before agencies can connect it (see Integrations).
  • Ad spend is billed by each platform directly; Reachio never handles your budget.
Integrations

Bring your first brand in.

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