Reachio vs Agorapulse
Agorapulse is a social media manager with a strong inbox, ROI reporting and listening, priced per user. Reachio is built around brands rather than seats and adds ads management, a creative studio and Test Lab.
Checked on their website: November 3, 2026
| Topic | Reachio | Agorapulse |
|---|---|---|
| Pricing model | ReachioPer brand, never per seat: from €29 a month for 3 brands, unlimited users on every plan. | AgorapulsePer user, 10 social profiles per plan: Standard $79 a user a month billed annually ($99 monthly), Professional $119, Advanced $149; Custom on quote. Publishing to X is a paid add-on. |
| Free plan or trial | ReachioFree early access with no card and no end date; 30 days’ notice before paid plans start. | Agorapulse30-day free trial, no card. A free AI content plan covers Facebook, Instagram, LinkedIn and YouTube. |
| Social networks for publishing | ReachioFacebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Threads, Google Business Profile, Telegram, Bluesky. Telegram, Bluesky connect today; the others open as each platform approves Reachio. Publishing to Threads, TikTok and Google Business Profile is built too; platform approval in progress. | AgorapulseFacebook, Instagram, LinkedIn, TikTok, YouTube, X (add-on), Threads, Pinterest, Google Business and Bluesky. |
| Paid ads | ReachioReads Google Ads, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Apple Ads and X Ads hourly; pause, budget and bid changes on all but Pinterest through approved change sets with 7-day undo; creates Meta and Google campaigns, paused, after approval. Connecting waits for each platform’s approval. | AgorapulseAds reports for Facebook, Instagram and LinkedIn on Advanced and Custom; replies to ad comments from Professional; boosting Facebook posts on Custom. |
| Approvals | ReachioOn every plan, set per brand: an internal step, a client step or both. Client approvers and viewers are free users who see only their own brands. Editing after approval voids it. | AgorapulseOne-step approvals to teammates or clients from Professional; multi-step on Custom; clients approve in a shared calendar without a seat (Advanced and up). |
| Clients and agencies | ReachioAgency → client → brand. Clients connect their own accounts from a link, with no password shared, and approve, follow the calendar and read their reports in a client portal; white label with your own address on Agency Pro and up. | AgorapulseWhite-label reports on all plans; workspaces on Custom; clients can connect their own accounts (Advanced and Custom, on request). |
| AI and AI assistants | ReachioMCP server for ChatGPT, Claude, Gemini CLI, Cursor, VS Code and Codex: read, draft, and launch or publish only after your yes, under the same approvals. AI creatives, ad copy, blog posts, e-mails and decks; Test Lab with a simulated audience. | AgorapulseWriting assistant, alt text and report summaries on all plans; an MCP connector (beta) for Claude, ChatGPT and Copilot that reads and drafts but does not publish. |
| Inbox, listening and reports | ReachioComments and mentions from Facebook, Instagram, LinkedIn, X and YouTube; daily statistics per channel; Search Console. No social listening. | AgorapulseUnified inbox on all plans; listening as a paid add-on; ROI reporting. |
| API | ReachioREST API with keys per brand and permission, and MCP, on Agency Pro and Scale (everyone during early access). | AgorapulseCustom plan, read-only reporting data. |
| Data hosting | ReachioEU (France). Interface in 7 languages, including Turkish, Estonian and Arabic. | AgorapulseEU (Ireland). Interface in English, French, Spanish and German. |
Where Agorapulse is ahead
- Listening across news, blogs, forums and Reddit (add-on).
- ROI reporting and Google Business review replies.
- Integrations with Salesforce, HubSpot, Looker Studio, Slack, Teams and Zapier.
- Mobile apps.
- White-label reports on every plan.
Where Reachio is different
- Priced per brand with unlimited users, instead of per user.
- Ads on eight networks: read every hour, change with approval and undo, launch new Meta and Google campaigns.
- An on-brand creative studio and Test Lab.
- An MCP connection that can also launch approved campaigns and publish approved posts after your yes.
Which one fits
Choose Agorapulse if your work is mostly community management, inbox and ROI reports, with listening on top.
Choose Reachio if you manage ads and organic for many brands and want creatives and approvals in the same place, without paying per seat.
Sources
- Pricing www.agorapulse.com
- Publishing by network support.agorapulse.com
- Meta ads report support.agorapulse.com
- Shared calendar support.agorapulse.com
- MCP integration support.agorapulse.com
- Security www.agorapulse.com
Facts about Agorapulse were read on its own website on November 3, 2026. Prices and features change; check their pages before you decide. Names are trademarks of their owners; Reachio is not affiliated with them.
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