The Studio makes two kinds of MP4 video from the brand's own images. Both come in vertical 9:16 (Reels, TikTok, Shorts, Stories) and square 1:1 (feeds), in the brand's colours, logo and font. Open Create creatives and pick Short video or Creator-style video.
Short video (6–15 seconds)
A template video: the logo opens, up to four images follow with a slow zoom or pan, your headline and subheadline fade in over them, and a call to action closes it with the brand's website. Pick a look (Clean or Bold) and a length. No images chosen? Reachio uses photos from the brand's own website. The words are yours, or AI can write them from the product, the audience and the brand's approved claims. Making the video itself is free; only AI words use the AI allowance.
Creator-style video (15–30 seconds)
AI writes a five-part script — hook, problem, product, proof, call to action — from the product you describe and the brand's approved claims only. Numbers that are not in the claims are removed, and so are the brand's banned phrases. The script speaks for the brand itself: it never pretends to be a customer, never invents reviews, ratings or testimonials, and never imitates a real person. You can also write the script yourself.
The spoken lines are burned in as captions. In English an AI voice reads the script; other languages are silent with captions until the AI gateway has a voice for them. Every creator-style video carries a visible Made with AI label and the AI marker (IPTC) inside the file.
Changing the words
On the project page, Edit words changes the headline, subheadline and call to action, or the script lines, and makes every format again. Because the words changed, the alt text and any approval of the old version no longer count.
Before it goes out
A video is a creative like any other: a person confirms its alt text (the on-screen words and the script are offered), it goes through the brand's approval chain, and Use in post or Launch as ad takes it further. Under each video Reachio lists the networks whose length, size and shape rules it fits — the same rules publishing checks again. See the creative studio for brand kits and approvals.
What it does not do yet
A short video can make its first image move with an AI motion clip (5 seconds, paid from your AI credit, labelled “Made with AI”); the option appears only while the AI service offers video. Beyond that clip there is no AI-generated footage: videos are made from your own or stock images. There is no music. AI voices exist only in English for now.