UTM builder

Add campaign tags to a link so analytics tools (such as Google Analytics) can tell which post, ad or e-mail brought the visit.

Runs in your browser. The link and the tags never leave this page.

Page address

utm_source · Source

Where the visit comes from: google, facebook, newsletter…

utm_medium · Medium

The kind of traffic: cpc, paid_social, social, email…

utm_campaign · Campaign

Your name for the campaign, e.g. spring_sale.

utm_term · Term (optional)

Optional. The paid keyword.

utm_content · Content (optional)

Optional. Tells two links or creatives of one campaign apart.

Use lowercase and underscores: analytics treats Facebook and facebook as two different sources.

Your tagged link

Fill in the address, source, medium and campaign.

How the five tags work

utm_source names the site or sender (google, newsletter).
utm_medium names the channel type (cpc, social, email). Analytics groups channels by it.
utm_campaign names the campaign, so every link of one campaign adds up together.
utm_term and utm_content are optional: the keyword, and which of two links or creatives was clicked.
Existing parameters in your address are kept; tags with the same name are replaced.

Doing this every week for many brands?

Reachio plans, approves and publishes posts for 11 networks, checks the UTM tags of every ad link before launch, and tests creatives on persona panels before you spend.

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