Reachio vs Metricool
Metricool is the closest to Reachio in pricing: it also charges per brand, has a free plan, hosts data in the EU and manages Meta, Google and TikTok ads. Reachio covers more ad networks under approved change sets and adds a creative studio, Test Lab and consent tracking.
Checked on their website: November 3, 2026
| Topic | Reachio | Metricool |
|---|---|---|
| Pricing model | ReachioPer brand, never per seat: from €29 a month for 3 brands, unlimited users on every plan. | MetricoolPer brand: a free plan for 1 brand; Starter from €16 a month billed annually (€20 monthly) for 5 brands; Advanced from €43 for 15 brands. X is a paid add-on. |
| Free plan or trial | ReachioFree early access with no card and no end date; 30 days’ notice before paid plans start. | MetricoolFree-forever plan (20 posts a month, 30 days of analytics, no LinkedIn or X), no card. |
| Social networks for publishing | ReachioFacebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Threads, Google Business Profile, Telegram, Bluesky. Telegram, Bluesky connect today; the others open as each platform approves Reachio. Publishing to Threads, TikTok and Google Business Profile is built too; platform approval in progress. | MetricoolFacebook, Instagram, Threads, X (add-on), Bluesky, Pinterest, TikTok, YouTube, LinkedIn (Starter and up) and Google Business Profile. |
| Paid ads | ReachioReads Google Ads, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Apple Ads and X Ads hourly; pause, budget and bid changes on all but Pinterest through approved change sets with 7-day undo; creates Meta and Google campaigns, paused, after approval. Connecting waits for each platform’s approval. | MetricoolConnect Meta, Google and TikTok Ads on all plans; create Google and Meta campaigns (image ads), edit budgets and switch campaigns, ad groups and ads on or off. |
| Approvals | ReachioOn every plan, set per brand: an internal step, a client step or both. Client approvers and viewers are free users who see only their own brands. Editing after approval voids it. | MetricoolOn Advanced and Custom: external reviewers approve from an e-mailed link without an account; three approval rules. |
| Clients and agencies | ReachioAgency → client → brand. Clients connect their own accounts from a link, with no password shared, and approve, follow the calendar and read their reports in a client portal; white label with your own address on Agency Pro and up. | MetricoolTeam and client management from Advanced with unlimited users; branded reports; white label on Custom. |
| AI and AI assistants | ReachioMCP server for ChatGPT, Claude, Gemini CLI, Cursor, VS Code and Codex: read, draft, and launch or publish only after your yes, under the same approvals. AI creatives, ad copy, blog posts, e-mails and decks; Test Lab with a simulated audience. | MetricoolAI assistant with monthly credits per brand; an MCP server on every plan, the free one included, that reads analytics (ads too) and creates and schedules posts. |
| Inbox, listening and reports | ReachioComments and mentions from Facebook, Instagram, LinkedIn, X and YouTube; daily statistics per channel; Search Console. No social listening. | MetricoolInbox and analytics on all plans; competitor analysis; a Looker Studio connector. Listening not stated. |
| API | ReachioREST API with keys per brand and permission, and MCP, on Agency Pro and Scale (everyone during early access). | MetricoolAdvanced and Custom. |
| Data hosting | ReachioEU (France). Interface in 7 languages, including Turkish, Estonian and Arabic. | MetricoolEU. Interface in 10 languages. |
Where Metricool is ahead
- A free-forever plan and a lower price per brand.
- Competitor analysis, a Looker Studio connector and a mobile app.
- MCP on the free plan, and integrations with Canva, Zapier and Make.
Where Reachio is different
- Eight ad networks (also Microsoft, LinkedIn, Pinterest, Apple Ads and X), with approved change sets, a 50 % step cap and 7-day undo.
- Approval chains with client approvers on every plan.
- An on-brand creative studio, long-form content and Test Lab.
- Consent banner, tag scanning and server-side events per brand.
Which one fits
Choose Metricool if you want a free or low-cost start with analytics, scheduling and basic Meta, Google and TikTok ads.
Choose Reachio if you run ads beyond Meta and Google and every change has to go through your manager or your client first.
Sources
- Pricing metricool.com
- Ads campaigns metricool.com
- Create ad campaigns (help) help.metricool.com
- Approvals (help) help.metricool.com
- MCP help.metricool.com
- Privacy policy metricool.com
Facts about Metricool were read on its own website on November 3, 2026. Prices and features change; check their pages before you decide. Names are trademarks of their owners; Reachio is not affiliated with them.
Spotted something out of date? Write to us and we fix it. [email protected]