Reachio vs Planable
Planable is a collaboration-first content planner priced per workspace with unlimited users, known for post previews, comments and approvals. Reachio also prices by brand rather than seat, and adds ads management, a creative studio, Test Lab and tracking.
Checked on their website: November 3, 2026
| Topic | Reachio | Planable |
|---|---|---|
| Pricing model | ReachioPer brand, never per seat: from €29 a month for 3 brands, unlimited users on every plan. | PlanablePer workspace (one per client or brand), unlimited users: Basic $33 a workspace a month billed annually ($39 monthly), Pro $49 ($59 monthly); Enterprise on quote. Analytics ($14) and the social inbox ($9) are add-ons per workspace. |
| Free plan or trial | ReachioFree early access with no card and no end date; 30 days’ notice before paid plans start. | PlanableThe first 50 posts are free, with no time limit and no card; no X publishing during the trial. No free plan. |
| Social networks for publishing | ReachioFacebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Threads, Google Business Profile, Telegram, Bluesky. Telegram, Bluesky connect today; the others open as each platform approves Reachio. Publishing to Threads, TikTok and Google Business Profile is built too; platform approval in progress. | PlanableFacebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads. |
| Paid ads | ReachioReads Google Ads, Meta, Microsoft, LinkedIn, TikTok, Pinterest, Apple Ads and X Ads hourly; pause, budget and bid changes on all but Pinterest through approved change sets with 7-day undo; creates Meta and Google campaigns, paused, after approval. Connecting waits for each platform’s approval. | PlanableNo ads management stated. Facebook ads can be created and approved in Planable and sent to Facebook Ads Manager. |
| Approvals | ReachioOn every plan, set per brand: an internal step, a client step or both. Client approvers and viewers are free users who see only their own brands. Editing after approval voids it. | PlanableNone or optional on Basic, required from Pro, multi-level on Enterprise. Approver accounts are free, but a client needs an account to approve; public links only view and comment. |
| Clients and agencies | ReachioAgency → client → brand. Clients connect their own accounts from a link, with no password shared, and approve, follow the calendar and read their reports in a client portal; white label with your own address on Agency Pro and up. | PlanableA workspace per client with its own pages, team and approval flow; client approvers from Pro; branded PDF reports with the Analytics add-on. |
| AI and AI assistants | ReachioMCP server for ChatGPT, Claude, Gemini CLI, Cursor, VS Code and Codex: read, draft, and launch or publish only after your yes, under the same approvals. AI creatives, ad copy, blog posts, e-mails and decks; Test Lab with a simulated audience. | PlanableAI post writing and rewriting on all plans; an MCP connector for Claude, ChatGPT and Gemini that drafts, reschedules drafts and approves, but never publishes. |
| Inbox, listening and reports | ReachioComments and mentions from Facebook, Instagram, LinkedIn, X and YouTube; daily statistics per channel; Search Console. No social listening. | PlanableComments and DMs inbox and analytics as add-ons per workspace; social listening from $99 a workspace a month. |
| API | ReachioREST API with keys per brand and permission, and MCP, on Agency Pro and Scale (everyone during early access). | PlanablePublic API on Pro and Enterprise; posts created through it land as drafts. |
| Data hosting | ReachioEU (France). Interface in 7 languages, including Turkish, Estonian and Arabic. | PlanableRegion not stated; hosting providers listed in the United States. |
Where Planable is ahead
- Rich collaboration on each post: annotations, suggested edits, team-only drafts and version history.
- Feed, calendar, grid and list views, plus newsletters and blog posts in the same approval flow.
- One-click client approvals, also on mobile.
- Social listening as an add-on, and Zapier and Slack integrations.
Where Reachio is different
- Search and social ads on eight networks, with approved changes, 7-day undo and paused campaign launch.
- Client approvals on every plan, and weekly or monthly client reports sent by e-mail after approval.
- An on-brand creative studio, long-form content and Test Lab.
- Consent banner and tag scanning per brand, data hosted in the EU and an interface in 7 languages.
Which one fits
Choose Planable if your work is organic content that many people must review, comment on and sign off, and ads are handled elsewhere.
Choose Reachio if your clients also buy ads, creatives and tracking from you and you want them under the same approvals.
Sources
- Pricing planable.io
- Agencies planable.io
- Content approvals guide planable.io
- Agency setup guide planable.io
- Facebook planable.io
- MCP guide planable.io
- Public API guide planable.io
- Processors planable.io
Facts about Planable were read on its own website on November 3, 2026. Prices and features change; check their pages before you decide. Names are trademarks of their owners; Reachio is not affiliated with them.
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